![]() Your subscribed contacts won't see this description, but it will help you remember the differences between each variation. On the Description step of the content builder, type in text to describe the variation of the content.When everything is how you want it, click Save and return to content. Design and preview your email in the builder.Click Add Content for a variation of your email.To add content to each variation, follow these steps. If your variable is content, the Content step shows a preview for each variation. When everything is how you want it, click Confirm before sending.On the Select a template step of the content builder, choose your layout. ![]() To add content when your variable is subject line, From name, or send time, follow these steps. Test subject line, From name, or send time What you see on this step will vary if you choose to test content. The Content step is where you add content to your test. Track opens and Track clicks can't be disabled, since they're used to determine the winner of the test. Check the boxes next to your preferred settings or tracking options.Send time variation settings also appear on this step. Type your Email subject, From email address, and From name in the fields provided.To choose your setup, follow these steps. If you choose to send test combinations to 100% of your recipients, you won't see this option.ĭepending on which variable you test, the Setup step will present multiple Email subject, From email address and name, and Subject line fields. Then, choose how long you want the test to run.Īt the end of the test phase, we'll send the winning combination to your remaining recipients. Choose whether to determine a winner based on open rate, click rate, total revenue, or manually.We recommend you send each combination to at least 5,000 subscribed contacts to get the most useful data, but smaller tests can still help you learn about your audience’s preferences. If you're testing Send time, you'll always send to 100% of the subscribed contacts in your chosen audience or segment. We require that you send to at least 10% of your recipients for any type of A/B test, so the slider will not go below 10%. Review the number of recipients who will receive each combination in the Summary section. In the What percentage of your recipients should receive your test combinations? section, use the slider to choose how many of your subscribed contacts you want to send your test combinations to.For example, to test 3 subject lines, we'll create 3 combinations of your email. ![]() Test 1 variable with up to 3 variations.Įach variation will generate a combination as shown in the Summary section. Click the plus or minus icons to add or remove variations of the variable. ![]()
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